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Career Coaching

A sharp, editorial site for a career and LinkedIn coach that turns profile visitors into strategy-call bookings.

Career Coaching homepage
Project overview
Type
Working concept
Brand
Fictional career & LinkedIn growth coach
Industry
Coaching · Careers
Our role
Positioning · Copywriting · Design · Development
Year
2026
The challenge

Career coaches compete on credibility. The site needed to feel like a senior professional's (confident and results-led) and make the free scorecard the obvious first step.

The work

How we approached it.

  1. 01

    Editorial authority

    Strong typography, a results ticker and named employers communicate seniority at a glance.

  2. 02

    Problem-led copy

    Four pain points visitors recognise instantly, followed by a clear system to fix them.

  3. 03

    Interactive process

    An interactive step-by-step section explains the coaching method before visitors book.

What we built

  • Home, About and Services pages
  • Results ticker and credentials
  • Free scorecard lead magnet
  • Interactive process steps
  • Strategy-call funnel

Services

PositioningCopywritingUI designDevelopment

Technology

Next.jsTypeScriptTailwind CSS
The outcome
  • Profile visitor → strategy call journey
  • Three-tier offer ladder
  • Coach-editable content
Next steps

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works like this?

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