All work
Working conceptWorking Concept · Coaching
Fitness Coaching
A calm, anti-diet-culture fitness brand for young adults, with lead generation and an intro-call flow.
View live demofitness-coaching-smoky.vercel.app
Project overview
- Type
- Working concept
- Brand
- Fictional fitness & body transformation coach
- Industry
- Coaching · Fitness
- Our role
- Positioning · Copywriting · Design · Development
- Year
- 2026
The challenge
Most fitness sites shout. This audience, young adults hurt by diet culture, needed the opposite: calm, kind and encouraging, while still selling a programme.
The work
How we approached it.
- 01
Gentle by design
Deep greens, warm terracotta and generous space set a calm, non-judgemental tone.
- 02
Proof up front
A testimonial and key stats sit beside the headline, so trust is built in the first screen.
- 03
Programmes that fit real life
8-week and 16-week offers framed around schedules and habits, not punishment.
What we built
- Home, About and Programmes pages
- Free 7-day plan lead magnet
- Two-tier programme offer
- Intro-call booking funnel
Services
PositioningCopywritingUI designDevelopment
Technology
Next.jsTypeScriptTailwind CSS
The outcome
fitness-coaching-smoky.vercel.app - Follower → intro call journey
- Clear programme comparison
- Coach-editable content
Next stepsWant a site that
Want a site that
works like this?
Explore more projectsCareer CoachingWorking concept